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The World: San Francisco - TBWA\Chiat\ Day wins global Leica creative.(Brief Article)
Leica, the German camera and optical products manufacturer, has picked TBWA\Chiat\Day San Francisco to handle its global creative account.
The appointment is the precursor to a print campaign promoting Leica's consumer camera and sport optics business, which is expected to break in Europe, the US and Asia in April next year.
Michael Allen, the president of the San Francisco agency, said: 'Leica has very ...
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