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Media: A Moment with Marquis.(Ray Morgan)

Campaign

| November 04, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Thirty years ago this very day I started my first job in Ray Morgan's media department at Benton and Bowles. Good God!

I was a trainee TV buyer under Derrick Southon. Ray and Derrick went on to create Zenith Media some 13 years later - but that's another story.

A week later, Richard Eyre joined and a few weeks after that a jolly girl who liked a pint (vodka usually) with the boys. Name of Christine Walker.

None of us had the first idea what we were doing but it was a good lark and somehow Derrick eventually got us - kicking and screaming - to buy something like the right spots at something like the right price. I was let loose on Younger's Tartan Bitter, whose slightly desperate copyline was 'Worth passing a few pubs for' - a not very subtle admission that 'our distribution's crap'.

Once I had proved to Derrick that I could add up a column of figures on my shoebox-sized calculator (no computers, just pencil-written schedules), I was promoted to Procter & Gamble. Derrick informed me with more than a hint of malice that if I fucked up, my life wouldn't be worth living.

Every night you had to send new TV schedules up to Newcastle in a sort of sealed diplomatic bag. Approved schedules came back the next day. On day ...

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