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Media: All About ... The latest Rajar figures.(commercial radio)
Commercial radio faces a struggle against the BBC, Jane Bainbridge says.
The past three months have been tumultuous even by commercial radio's rollercoaster standards. While commercial operators have had consolidation in their sights, the signing of new breakfast presenters has been more akin to the Premiership transfer market. This has taken place against a backdrop of falling ad revenues (down 9.2 per cent year on year for April to June 2005) and a future of more digital stations fighting for listeners.
If GCap hoped the latest set of Rajar figures would help alleviate its merger pains and bring some welcome good news, it will be disappointed. With Ralph Bernard in sole control as the new chief executive, the City may be happier with a clearly defined management team but it will not be pleased with the GCap stations' performance.
The worst result was 95.8 Capital FM's slump: the former leader is now third, behind Heart 106.2 and Magic 105.4 in the London commercial radio share rankings.
This is a tough time for commercial radio, with the BBC continuing its dominance and little sign of better times ahead. With Ofcom proposing up to ten more national digital stations (much to Bernard's chagrin) this fiercely competitive market is only going to get tougher.
1. These are a set of Rajar results GCap would probably prefer to forget.
As Howard Bareham, the head of radio at MindShare, says, Capital's fall from the top slot in London in terms of listener numbers is 'momentous'.
- Commercial radio audience up by 2 per cent, Rajar figures show.(Brief...
- Magazine article from: Campaign Darby, Ian August 10, 2001 700+ words
...million listened to commercial radio during the second quarter...on year. The 2 per cent rise is the highest...by Rajar. However, commercial radio's share of listening...year from 47.2 per cent to 46.6 per cent...
- Does the BBC pose a threat to commercial radio?
- Magazine article from: Campaign Reid, Alasdair February 18, 2000 700+ words
...that surprised when commercial radio's audience share...lead -- 51.3 per cent as against 46.7 per cent for the commercial...listen to 11 per cent more radio than they...How worried should commercial radio be about these latest...
- Commercial radio still fails to match BBC rise.
- Magazine article from: Campaign November 1, 2002 700+ words
...quarter on quarter at 52.6 per cent, commercial radio suffered a 0.2 per cent dip in audience share, and a 1...about the future. He said: 'Commercial radio is still listened to by 65 per cent of the population for 478 million...
- Has the commercial radio audience levelled off?
- Magazine article from: Campaign Reid, Alasdair May 12, 1995 700+ words
...is still 50 per cent of listening that...Denise Perry, the commercial radio manager of Abbott...to ask whether commercial radio audiences have peaked at a 50 per cent share of the total...of the same. Commercial radio has perhaps stolen...
- Commercial radio fails to live up to its growth expectations.(Brief Article)
- Magazine article from: Campaign Reid, Alasdair November 12, 1999 700+ words
...all BBC stations was 50.3 per cent; commercial radio weighed in at 47.8 per cent...year-old age group, where commercial radio has a 77 per cent share. He also maintains that commercial radio's great leaps forward have come...
- Commercial radio still growing in Rajar audit.(Brief Article)(Statistical Data...
- Magazine article from: Campaign Darby, Ian November 2, 2001 700+ words
...below the growth of 2 per cent posted last quarter and, quarter on quarter, commercial radio reach is down by 1 percent...to 14 grew by 9.6 per cent with commercial radio winning a 72.3 per cent share in this age group...
- MEDIA FORUM: Is commercial radio officially on the way down?(forecast of...
- Magazine article from: Campaign May 23, 2003 700+ words
...targeting) this group so commercial radio tends to focus on it...share was maybe 35 per cent. Recently it has been around 45 per cent. If it has declined recently...adds. Like many in the commercial radio industry, Riley believes...
- Media: All about ... Commercial radio figures.
- Magazine article from: Campaign August 31, 2007 700+ words
...positive story about commercial radio in the UK. Ad revenues were down by 5 per cent in 2006 and the market...was up by 1.2 per cent to pounds 40 million...Rajar figures show that commercial radio gained ground on the...share up from 42.1 per cent for the first quarter...
- Australia: Commercial radio, television report increased profits.
- News wire article from: Asia Africa Intelligence Wire June 15, 2005 700+ words
...The profit achieved by the 272 reporting commercial radio licensees was up by 16.4 per cent compared to 2002-03, while the 53 reporting...contains details on the financial performance of commercial radio and television licensees in metropolitan...
- Can commercial radio maintain its momentum? (United Kingdom commercial radio...
- Magazine article from: Campaign Reid, Alasdair September 12, 1997 700+ words
...supported radio respectable. Pre-1992, commercial radio meant independent local radio, which...display revenue has leaped from 2 per cent to 5 per cent. The implication is clear -- national commercial radio is the engine driving radio's past...