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Media Perspective: Outdoor's disasters herald the end of the world as we know it.
Disaster movies are invariably crap. This was brought home to me when I settled down to watch The Day After Tomorrow on Sky Movies the other night.
It wasn't as crap as most other disaster movies but the impact of the special effects was lost on the small screen and some of the dialogue was disastrous. But it did have the redeeming virtue of a comfortable, obvious plot that meant I could drift into a wine-induced doze for half-an-hour and still follow the action when I woke up.
The Day After Tomorrow is about the world tumbling into a new ice age due to climate change and abuse of the environment by humans. It felt topical, what with October temperatures in London soaring towards the mid-20s.
Elsewhere, natural-disaster imagery was inspiring others. ''Perfect storm' knocks Maiden into red,' a Financial Times headline proclaimed last Friday.
This followed a remark from Ron Zeghibe, the chief executive of Maiden, that his company had been hit by 'a number of issues that conspired against us during the first half. It is like a perfect storm when all things seem to converge to put you in a bad place'.
And Maiden wasn't the only company in outdoor inhabiting a bad place last week. Its grim news followed the headlines about Concord losing its pounds 40 million Unilever outdoor buying account to Kinetic, leaving the Posterscope-owned specialist with a potentially massive hole in its revenues.
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