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Abbey moves pounds 25m media to Carat.(MindShare UK)(Brief Article)
Abbey is moving its pounds 25 million media planning and buying account from MindShare to Carat.
Carat, which held the business until it moved to MindShare two years ago, beat MindShare, Universal McCann and OMD UK.
The final stage of the pitch took place on Friday, when the remaining agencies submitted pricing proposals online. Eight agencies had initially presented to Abbey amid reports that some of the longlisted shops were unhappy about the online element, following strategy presentations.
Carat will work for Abbey and its online brand Cahoot. Its appointment follows a series of changes at Abbey since its acquisition by Grupo Santander last November. It recently appointed WCRS as its ad agency, replacing TBWA\ London. MindShare was reappointed to Abbey's pounds 8 million online planning and buying.
MindShare had won the business in 2003 following a pitch process led by Abbey's then chief executive, Luqman Arnold. Arnold, who ...
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