AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Agencies line up for DoH anti-smoking business.(Department of Health )(Brief Article)
Five agency teams will pitch in five weeks for the pounds 25 million integrated account.
A host of agencies have five weeks to prepare their pitches for the Department of Health's integrated anti-smoking account, which is backed with an annual spend of pounds 25 million.
The advertising account has been with Abbott Mead Vickers BBDO for 20 years. The direct marketing and media accounts - held by Kitcatt Nohr Alexander Shaw and PHD - are also being reviewed as the DoH moves to an integrated approach.
COI, which is managing the pitch, has selected five agency teams to compete for the combined task.
AMV is teaming with its fellow Omnicom agencies Craik Jones Watson Mitchell Voelkel and PHD.
They will compete against Bartle Bogle Hegarty, Manning Gottlieb OMD and WWAV Rapp Collins; Miles Calcraft Briginshaw Duffy, Mediaedge:cia and Kitcatt Nohr; DDB London, ZenithOptimedia and Chemistry; and Farm, Naked and Personal.
AMV's most recent advertising campaign, which targeted young people, focused on how smoking affects their chances of success with potential partners. In one spot, a young man snubs an attractive young woman in a bar when he realises she ...
- Agency of the Year: Direct Agency of the Year - Kitcatt Nohr.(Kitcatt, Nohr,...
- Magazine article from: Marketing December 20, 2006 700+ words
...wins and bold, effective work has put Kitcatt Nohr at the top of the pile this year. Marketing...industry's most sought-after accounts. Kitcatt Nohr Alexander Shaw has come close to winning...industry creative, who commented: 'If Kitcatt Nohr does not win it this year, it never...
- Agency of the Year 2007: Direct Agency of the Year - Kitcatt Nohr.(Kitcatt,...
- Magazine article from: Marketing December 12, 2007 700+ words
...a senior industry expert said: 'If Kitcatt Nohr Alexander Shaw does not win Agency of...2007. After such a productive 2006, Kitcatt Nohr could have been forgiven for keeping...Despite this impressive growth in volume, Kitcatt Nohr remains true to its principle that at...
- Kitcatt Nohr scoops Waitrose account.(Kitcatt, Nohr, Alexander and Shaw...
- Magazine article from: Campaign October 6, 2006 700+ words
Waitrose has appointed Kitcatt Nohr Alexander Shaw as its direct marketing...of the UK food shopping market. Kitcatt Nohr won the pitch against Archibald...been based. The appointment of Kitcatt Nohr is the latest in a series of changes...
- Kitcatt Nohr scoops John Lewis DM push.(Kitcatt, Nohr, Alexander and Shaw)(John...
- Magazine article from: Campaign March 30, 2007 700+ words
John Lewis has hired Kitcatt Nohr Alexander Shaw to handle its first serious...undisclosed agencies before selecting Kitcatt Nohr and Rapier for a final shoot-out for the business. Kitcatt Nohr will handle the retailer's first externally...
- Kitcatt Nohr beats two to land VSO business.(international development charity...
- Magazine article from: Campaign October 4, 2002 700+ words
...development charity, has appointed Kitcatt Nohr Alexander Shaw to its creative account...through the AAR. The final shortlist was Kitcatt Nohr, Clark McKay & Walpole and Heresy...agency did not repitch for the business. Kitcatt Nohr will create brand advertising for VSO...
- Kitcatt Nohr takes Underwired stake.(Brief Article)
- Magazine article from: Campaign August 26, 2005 700+ words
Kitcatt Nohr Alexander Shaw is strengthening its...customer relationship management for all of Kitcatt Nohr's clients, which include Virgin Holidays...Penguin Books and Harrods. Three of the Kitcatt Nohr founders - Marc Nohr, Paul Kitcatt...
- Analysis: Toyota hands Kitcatt Nohr opportunity to take driving seat.(marketing...
- Magazine article from: Marketing Week Fernandez, Joe February 5, 2009 700+ words
...both the Lexus and Toyota marques into Kitcatt Nohr represents a shift in thinking by the...risks. Marc Nohr, managing partner at Kitcatt Nohr, says working on both brands will enable...and Lexus brands in the UK". While Kitcatt Nohr and Toyota are predictably confident...
- Kitcatt Nohr lands pounds 2m Britannia brief.(Kitcatt, Nohr, Alexander and...
- Magazine article from: Campaign February 22, 2008 700+ words
Kitcatt Nohr Alexander Shaw has landed the pounds 2...Stretton. The AAR handled the review. Kitcatt Nohr will work on all of Britannia's below...felt that there was a natural fit between Kitcatt Nohr and Britannia.'
- Kitcatt Nohr beats two to 3m [pounds sterling] Virgin Holidays.(News)(Kitcatt,...
- Magazine article from: Marketing Week May 6, 2004 700+ words
...is set to appoint integrated agency Kitcatt Nohr Alexander Shaw to handle all its 3m...that included a viral computer game. Kitcatt Nohr's brief is to increase sales, support...tourist boards, attractions and hotels. Kitcatt Nohr is an integrated creative agency and...
- Citroen picks Kitcatt Nohr for direct brief.(Brief article)
- Magazine article from: Campaign July 21, 2006 700+ words
...Citroen is in final negotiations with Kitcatt Nohr Alexander Shaw about its direct marketing account. Kitcatt Nohr competed against WWAV Rapp Collins...shortlist was drawn up by Creative Brief. Kitcatt Nohr's task will be to handle all of...