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Ferrero names new creative agencies.(Clemmow Hornby Inge, WCRS Group PLC)(Brief Article)
Clemmow Hornby Inge has been added to Ferrero UK's roster as part of the chocolate manufacturer's realignment of some of its brands.
CHI will take on the pounds 4 million Kinder Bueno account, which was previously held by WCRS. It will create an ad campaign for the brand, due to run at the start of next year.
At the same time, WCRS has been handed responsibility for Rocher's flagship boxed chocolate brand, Ferrero Rocher. Its advertising has been handled in-house since it was pulled from Banks Hoggins O'Shea/FCB in 2002.
WCRS has recently created a handful of press and poster ads for the brand and it will now also take on the pounds 5 million TV work.
WCRS already works on Ferrero's Tic Tac and Kinder Kids products.
The new ...
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