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MediaCom scoops pounds 10m Nikon brief.(Brief Article)
MediaCom has won the pounds 10 million pan-European media account for Nikon after a pitch against two other undisclosed agencies.
The move comes after Nikon decided to consolidate its media planning and buying into one agency. The business was previously split between a number of agencies, with BLM Media heading the UK brief.
MediaCom is tasked with all 2005 fourth-quarter media activity across a range of products that includes the Coolpix and Nikon digital SLR cameras as well as the Nikon D50.
The business covers eight territories across Europe, including the UK, France, Germany, the Nordic region, Switzerland and Austria.
The appointment is expected to expand to ...
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