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FHM rehashes Lucozade ad to make it conform to editorial policy.(Brief Article)
GlaxoSmithKline has been forced to pull an ad for Lucozade after the editor of FHM, where it was set to run, ruled that it was not in keeping with the magazine's editorial style.
The gatefold ad, by Ogilvy & Mather, featured an old woman flanked by two bare-chested male models and the line: 'Providing energy since 1927.' However, Ross Brown, FHM's editor, believed that readers would not appreciate the image of an older woman.
He said: 'It's my job as editor to ensure that the advertising in FHM matches the magazine's editorial message.'
FHM ...
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