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Lucozade kicks off ad strategy review.(Brief Article)
Lucozade is reconsidering its marketing strategy and is consulting agencies about new routes for the brand.
The drinks brand, which is owned by GlaxoSmithKline, has approached its roster agencies, Ogilvy & Mather and M&C Saatchi, about a rejuvenated strategy.
One possible outcome would be for Lucozade to hold a pitch for its entire pounds 9.2 million business and roll it into a single agency.
Other GSK roster agencies, including Grey, could also be involved in the talks.
O&M handles the flagship pounds 5.2 million Energy brand. M&C Saatchi won ...
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