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Fallon scoops pounds 21m More Th>n.(Brief Article)
Fallon beats VCCP in Royal & Sun Alliance's More Th>n pitch but now awaits new CEO's approval.
Fallon is poised to win the pounds 21 million More Th>n creative account after a final shoot-out against VCCP. The account was previously held by the financial specialist agency CCHM:Ping.
The move is likely to spell the demise of Lucky the dog, the brand's mascot which has been a feature of its advertising since its launch in 2001. VCCP is understood to have presented a strategy which kept the 'lucky' theme, with a series of dog characters voiced by celebrities.
The Royal & Sun Alliance-owned insurance brand kicked off the review of its creative account in August this year, approaching Fallon, McCann Erickson, VCCP, St Luke's and CCHM: Ping to pitch. The process was managed by Neil Scaife, the head of marketing and communications at More Th>n.
CCHM:Ping had held the business for three years since winning it from Ogilvy & Mather. O&M devised the 'more than lucky' strategy for the brand, but parted company with the insurance company one year later, citing 'creative differences'.
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