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DECEPTIVELY CONCEPTUAL.

The New Yorker

| October 17, 2005 | Updike, John | COPYRIGHT 2005 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Book covers and jackets might seem to hover beneath serious critical notice, but nothing human is alien to the academic discipline called "cultural studies," be it baseball cards or vampire movies or female footgear. All such devices open inward into the secrets of Everyman's psyche and of capitalism's perfidious designs upon Everyman's pocketbook. The first line of mass-market paperbacks in this country, in fact, was called Pocket Books, produced in 1939, soon after the success, in England, of Penguin Books. The English-speaking countries were slower than those on the Continent to eliminate the huge fraction--around forty per cent--of book-production costs invested in ...

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