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Customer focus for Siemens.

Bangkok Post (Bangkok, Thailand)

| November 03, 2005 | COPYRIGHT 2005 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Aranee Jaiimsin

Nov. 3--Siemens Limited Thailand automation and drives group has adopted a new marketing strategy to double its sales revenue over the next two years.

Siemens A&D medium-term projection is to get closer to customers in the petrochemical, automotive, food and beverage and pharmaceuticals industries.

Despite operating automation and drives in Thailand for six years, the firm only has a 10 percent market share in process automation solutions, which is Siemens A&D's main business, Siemens A&D executive vice president Udo Puhze said.

"We need to get much closer to our prospective customers and educate them about our ...

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Source: HighBeam Research, Customer focus for Siemens.