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<a href="http://www.accessmylibrary.com/article-1G1-138237955/rim-looks-keep-sales.html" title="Facts and information about RIM Looks To Keep Sales Lead With Its Revamped BlackBerry; Intel-Powered Smart Phone; New device plays catch-up with competitors' products, connects with 3G network.(INTERNET & TECHNOLOGY)">RIM Looks To Keep Sales Lead With Its Revamped BlackBerry; Intel-Powered Smart Phone; New device plays catch-up with competitors' products, connects with 3G network.(INTERNET & TECHNOLOGY)</a>
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RIM Looks To Keep Sales Lead With Its Revamped BlackBerry; Intel-Powered Smart Phone; New device plays catch-up with competitors' products, connects with 3G network.(INTERNET & TECHNOLOGY)
Byline: MIKE ANGELL
As its BlackBerry wireless e-mail device faces stiffer competition, Research In Motion looks to keep its lead by rolling out a new model.
An estimated 6 million people in the U.S. access e-mail on cell phones and other handheld devices. Most of those use one of RIM's popular BlackBerry pagers and phones.
But RIM's grip on the market is under threat from a new generation of advanced smart phones -- cell phones that get e-mail and do a whole lot more.
The new BlackBerry smart phone, which should hit store shelves this week, is meant to better compete with those devices.
"The device is catching up to where the rest of the industry is," said Pablo Perez-Fernandez, analyst at ThinkEquity Partners. "RIM's product line has gotten old."
The latest BlackBerry device, called the 8700, will initially be sold by only Cingular Wireless.
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