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New MD to lead marketing change.

Bangkok Post (Bangkok, Thailand)

| November 02, 2005 | COPYRIGHT 2005 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Sukanya Jitpleecheep

Nov. 2--Patum Rice Mill And Granary (PRG), the SET-listed distributor of Mahboonkrong packed rice, plans to revamp its marketing strategy after a spending freeze over the past four years.

Suvait Theerachirakul, the president of MBK Plc, the parent firm of Patum Rice Mill, said the company had appointed Somkiat Makcayathorn as managing director of PRG to lead the change.

More aggressive marketing plans kick off next month, together with the launch of new rice-related products.

New marketing activities have been aimed at strengthening brand loyalty for Mahboonkrong packed rice amid intense competition from ...

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