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Richmond Times-Dispatch, Va., Trade Names column.
Byline: Julian Benbow
Oct. 31--Mark LaMaskin was 30 years old when he decided to leave the family business.
He went from more than five years of stable employment in his parents' material handling equipment business to being an unemployed newlywed hanging onto the hope of turning his passion into his profession. Not to mention he and his wife had just moved into a new home, so that profession had to be at least marginally profitable.
"There was just a little bit of pressure," LaMaskin said, reflecting on it all.
The large, one-room warehouse, the spray-painted office like Les Nessman's on "WKRP in Cincinnati," the 12-hour days, and six-day weeks are all easier to think about while sitting in a leather office chair checking e-mail from across the globe.
Everything from automobile advice to interview requests come through Performance …
