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Am I right in thinking there are few excuses for tardiness at Sekonda?
Absolutely - time never stands still at Sekonda. The market is extremely dynamic, so we need to constantly come up with new ideas to hold on to our position as the bestselling watch brand in the UK. With our women's range, Seksy, we have made steps into the lucrative fashion market; initiatives such as this ensure we stay in touch with current trends.
How do you come up with new ideas?
Brainstorming; our guiding principle is that we look only for solutions, not problems.
Has the increase of mobile handsets with built-in clocks had an adverse effect on watch sales?