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Storecard shoppers spend more, more often and have more payment options. (News & Reports)

International Journal of Retail & Distribution Management

| July 01, 1992 | COPYRIGHT 1991 Emerald Group Publishing, Ltd. (Hide copyright information)Copyright

CCSI research highlights the "sophistication" of storecard holders. Storecard holders go shopping more often, usually spend more and are much more likely to visit stores whose storecards they hold. These are some of the results of research conducted by Credit Card Software International (CCSI), the world's leading provider of credit management systems.

"The survey also shows that storecard holders are more likely to have credit cards and are much less likely to use cash than the average UK adult", said Peter Walton, managing director of CCSI. "One other interesting factor was that when people were asked why they didn't have a storecard, 31 per cent said that 'interest …

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