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Opinion - Copy checking. A newspaper copyright agreement is a good thing to have, but you might want to check there isn't something already in place, says NLA Digital's MD Andrew Hughes.

Information World Review

| October 24, 2005 | COPYRIGHT 2005 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

While anyone would be sympathetic to the copyright sensitivities of a provider of high-priced market research - where 50 pages can sell for more than [pounds sterling]2,000 - it's sometimes harder to feel the pain of the press baron who prints two million copies of the Daily Beast and expects you to observe the niceties. While we are all trained to take copyright seriously, some copyright is instinctively easier to respect.

But observing copyright is a legal requirement and publishers will always be sensitive to what you do, or allow to be done, with their content. Content is their lifeblood, and digital publishing makes them more sensitive than ever over unlicensed use.

Most of us are aware that newspaper circulation continues to fall, as does advertising share, and profitability. It's not a context in which newspaper owners will turn a blind eye.

A practical issue is that the value of each piece of news content is small, and many users may copy such data, so the administrative burden of getting permission is significant.

Fortunately, for users who want to stay copyright-compliant the Newspaper Licensing Agency (NLA) acts as a central clearing house for copying newspapers. It offers companies a single licence agreement covering all newspaper copying, and represents 1,300 UK newspapers and - ...

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