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Byline: Kim Thomas.
LexisNexis has strengthened its presence in the reputation management sector with a deeper alliance with market intelligence company Biz360 to release MarketImpact.
Users of MarketImpact are provided with graphical, real-time information about how their organisation is perceived in the marketplace.
MarketImpact works by searching and analysing LexisNexis's collection of 20,000 news sources, such as newspapers, trade journals, news wires, broadcast media transcripts and analyst reports. Users can also add and search additional sources such as blogs, news websites and message boards.
This real-time information is then displayed as a dashboard. If a company wants to find out how it's doing against its competitors, it can select either a pie chart or bar graph that shows its percentage of mentions in the press ...
Source: HighBeam Research, Reputation takes on 360 degree view at LexisNexis. Graphical...