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Reputation takes on 360 degree view at LexisNexis. Graphical interface from LexisNexis and Biz360 provides rounded view of market impact.

Information World Review

| October 24, 2005 | COPYRIGHT 2005 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Kim Thomas.

LexisNexis has strengthened its presence in the reputation management sector with a deeper alliance with market intelligence company Biz360 to release MarketImpact.

Users of MarketImpact are provided with graphical, real-time information about how their organisation is perceived in the marketplace.

MarketImpact works by searching and analysing LexisNexis's collection of 20,000 news sources, such as newspapers, trade journals, news wires, broadcast media transcripts and analyst reports. Users can also add and search additional sources such as blogs, news websites and message boards.

This real-time information is then displayed as a dashboard. If a company wants to find out how it's doing against its competitors, it can select either a pie chart or bar graph that shows its percentage of mentions in the press ...

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