Google readies enterprise allies. EXCLUSIVE: IT integration partners will bring added value services to Google's push into the enterprise market.

Byline: Bobby Pickering.

Google UK is planning to boost its Google Enterprise sales operation this week by launching a reseller initiative, modeled on the Google Enterprise Professional Programme which launched in the US last month.

In an exclusive pre-launch interview with IWR, Google's European enterprise director, Roberto Solimene, said the company was preparing to take its high-end products - the Google Search Appliance (GSA) and Google Desktop Search for Enterprise - into the mainstream corporate arena.

"The enterprise search market is far from saturated, there is a lot of potential to pursue," Solimene said, "and the companies already selling in this space, like Autonomy, are now going into specialist markets.

"We want to build up a partner programme, to work with companies that are already selling services and solutions into enterprise markets - such as Logica and Cap Gemini - to take our search message out to the enterprise community."

The new programme will allow service providers and software developers to be trained ...