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But a valiant effort from the incumbent Lowe prevents Bartle Bogle Hegarty from taking the entire dollars 200 million business.
Bartle Bogle Hegarty has no immediate plans to expand its micro-network, despite landing the stewardship of Unilever's global Omo account last week.
BBH takes charge of the strategic and creative direction of the brand and gains the lion's share of the executional business, working in the key markets of the UK, Europe, north and central America. Lowe won slimmer pickings from Asia, Africa and Latin America. The UK incumbent, JWT, has lost its 60-year hold on the Persil account.
However, despite its status as a favoured …