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COI readies pounds 4m alcohol duty ads.(Central Office of Information)(Brief Article)
The government has appointed Cheetham Bell JWT to develop a pounds 3.8m marketing campaign to broaden awareness of its new Alcohol Duty Stamps scheme.
Duty Stamps are being introduced on licensed spirits as part of the government's bid to cut customs fraud on alcohol. It aims to reduce fraud involving spirits by 50% within three years.
All drinks with an alcohol content of more than 30% will be required to carry a stamp or incorporate it into their …
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