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Sony BMG eyes double-platinum landmark for John Legend debut.(Campaign focus)
Sony BMG is in hot pursuit of double-platinum status for John Legend's debut album Get Lifted after last week seeing it break through the 300,000 shipment barrier.
The album, which yesterday (Sunday) was on course to clock up its 29th week in the Top 75, has to date generated three hit singles, but it was breakthrough track Ordinary People that saw sales of Get Lifted gain steady momentum.
Sony BMG marketing manager Celina Rollon points to Legend's early presence in the UK which really got the ball rolling for the album. "Last June, John visited the UK to tour with Kanye West. We set up a small showcase--just John, a baby grand and key media. The show was amazing and word started to spread," she says.
The album was released on January 10 and Rollon says "an industry buzz" followed a Leicester Square showcase two weeks later. It was, according to Rollon, "the hottest ticket in town", with ...
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