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Darkness to put rivals in shade.
Atlantic Records is billing its new Darkness album as literally the biggest release of the year with a campaign aimed at radio, using a six-foot edition of their new single.
One Way Ticket To Hell, the first single from the band's forthcoming second studio album One Way Ticket To Hell ... And Back, will be delivered to national and regional stations next Monday pinned to the huge record in time for an 8.15am radio date. It follows initial plays of the album--which is produced by Roy Thomas Baker--to key media last week.
"We have to get the message across that this is the biggest rock record of the last decade--and it will be!" says Atlantic managing director Max Lousada. "This album makes you want to ...
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