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The Work: New Campaigns - The World.
ELECTRONIC ARTS - BURNOUT REVENGE - INTERNATIONAL Project: Burnout Revenge Client: Ian McGregor, creative director, Electronic Arts Brief: Promote the anarchic style of EA's latest driving game Creative: agency: Wieden & Kennedy Amsterdam Writer: Luca Grelli Art: director: Luca Grelli Planner: Alex Barwick Media: agency: Varies by country Media: planner: Varies by country Production: company: Czar Director: Toon Aerts Editor: Adam Marshall Post-production: Joint/Amsterdam Audio: post-production: FC Walvisch Exposure: International TV
Anarchy rules in Wieden & Kennedy Amsterdam's debut work for Electronic Arts.
The TV spot, promoting EA's latest racing game, Burnout Revenge, takes its cue from the game's unconventional racing style. In a departure from classic racing games, where style and control count, Burnout Revenge players win points by causing as much mayhem as possible.
In the ad, two men antagonise each other with acts of vehicular vandalism, accompanied by Sink That Ship by the Kaiser Chiefs. When one man spells out 'Loser' on his opponent's car in mustard, the other driver retaliates by dumping rubbish on his rival's vehicle. The battle escalates into a showdown at the junkyard, where the guys grab each other's cars with cranes and smash them into wreckage.
CARLSBERG - CARLSBERG CHILL - CHINA Project: Carlsberg Chill Client: Carlsberg Brief: Highlight the effects of Carlsberg Chill lager Creative: agency: Fallon, Hong Kong Writer: Terence Leong Art director: James Lee Planner: Tamsin Davies Media agency: ZenithOptimedia China Media planner: Leslie Yao Production company: Lunar Films Director: Eric Coignoux Editor: Ken Yap Post-production: Mikros Audio post-production: Mikros Exposure: National TV
Carlsberg appeals to the frivolous side of Chinese youth culture in its Chinese launch campaign for Carlsberg Chill.
In the TV spot, which targets young urbanites, Fallon Hong Kong suggests that the premium light beer will bring out your wild side.
- Work; carlsberg: chill.(beer advertising in China)(Brief Article)
- Magazine article from: Advertising Age November 21, 2005 700+ words
Carlsberg Chill is lighter and sweeter beer than the Danish brewery's Green Label...tagline, "Release Your Wild Side,'' to life with images that show Carlsberg Chill bottles in the shape of animal images-a lion, a snake and a claw...
- Burnout Revenge for Xbox 360 Roars Onto Retail Shelves From EA; Next-Generation...
- Press release article from: Business Wire March 7, 2006 700+ words
...59.95. The flagship version of Burnout Revenge and the franchise's debut on next...definition graphics and audio. Burnout Revenge adds two new major online features...recommend their favorites. In addition, Burnout Revenge adds 10 new crash junctions, dozens...
- Burnout Revenge in Stores Now From EA; Racing Title Receives Perfect Score From...
- Press release article from: Business Wire September 15, 2005 700+ words
...of most acclaimed games of 2004, Burnout Revenge straps gamers into the fastest, most...Built for unprecedented destruction, Burnout Revenge challenges gamers to exact their revenge...between them and the finish line. Burnout Revenge has already garnered critical praise...
- EA Delivers Crushing Vehicular Payback in Burnout Revenge; Players Rip Through...
- Press release article from: Business Wire April 4, 2005 700+ words
...commuter fantasies this September with Burnout Revenge(TM). E[acute accent]Burnout Revenge lets gamers rip through rush hour traffic...from Microsoft. E[acute accent]Burnout Revenge is the sequel to 2004's award-winning...
- Free your inner road maniac with EA's Burnout: Revenge.
- Newspaper article from: The Dallas Morning News (via Knight-Ridder/Tribune News Service) September 27, 2005 700+ words
...Electronic Arts' new racing title Burnout: Revenge proves it. Crash and burn: A sequel...around your wreckage. Ultimately, Burnout: Revenge is not a very challenging game. But...Apple of the game industry. ___ BURNOUT: REVENGE Grade: A-minus For Xbox and PlayStation...
- EA Debuts First Single from Multi-Platinum Rock Band Yellowcard in Burnout...
- Press release article from: Business Wire August 23, 2005 700+ words
...on into total vehicular chaos. Blowing the doors of the Burnout Revenge soundtrack are songs from a huge variety of artists including...new songs through the games. We are really excited that Burnout Revenge will be the first place for music fans worldwide to hear...
- 'Lights and Sounds,' First Single From Yellowcard's Upcoming Album, Premieres...
- Press release article from: PR Newswire September 13, 2005 700+ words
...single and title track from their forthcoming album, on Electronic Arts' Burnout Revenge. The sequel to 2004's award- winning Burnout 3: Takedown, Burnout Revenge lets gamers live out their wildest commuter fantasies. The game is scheduled...
- Electronic Arts: Burnout Revenge.(The World)(Brief Article)
- Magazine article from: Advertising Age August 29, 2005 700+ words
...Kennedy Amsterdam's first work for Electronic Arts is a print and TV campaign breaking in September for Burnout Revenge. Print ads for Europe, Asia and South America aim to capture the violent video game's subversive, rebellious...