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ONE TO LOOK OUT FOR - Smirnoff - Triple distilled Project: Triple distilled Client: James Pennefather, brand director, Smirnoff, Diageo UK Brief: Continue to drive the distinctive values of Smirnoff Creative agency: JWT London Writer: Richard Baynham Art director: Ian Gabaldoni Planner: Daniel Hill Media agency: Carat Media planner: Adam Rattner Production company: MJZ Director: Fredrik Bond Editor: Tim Thornton-Allan, Marshall Street Editors Post-production: The Moving Picture Company Audio post-production: Wave Exposure: National TV, cinema
In its latest advertising for Smirnoff vodka, JWT has moved into the realm of interactive TV.
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