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Picking Britain's best-ever ad agencies isn't like choosing England's greatest all-time football team, where everyone has an opinion and no-one's selection is the same. Consensus is more achievable in adland, where it's easier to identify whose footprints remain set in concrete and whose have been swept away by the tides of fad and fashion.
These agencies may have changed vastly over the years - indeed, one could be said to be a shadow of its former self - and yet all have helped shape today's business. The influence of some isn't even confined to advertising but extends into film and art. Moreover, all have left traces of DNA that can still be found in current ...