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Diary: Show some restraint for Leukaemia Research.(Brief Article)

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| October 07, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Those of you in search of an excuse to lay off the lard in the run up to Christmas need look no further than the charity initiative Refuse a Lunch (www.refusealunch.com), which is urging famously hungry advertising types to forgo their daily slap-up binge and donate the money they would have spent to Leukaemia Research instead.

The idea is the brainchild of media and planning agency Feather Brooksbank, which has enlisted the Diary to help it persuade an industry famous for its re-enactments of La Grande Bouffe to swap pan-fried fillets of daurade, grilled ...

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