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Diary: Adland shows that great minds think all too alike.(Brief Article)

Campaign

| October 07, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

We all know the ad industry is incestuous but a couple of recent campaigns suggest that agency creatives really have been spending a bit too much time together. So much time, in fact, that their ads are starting to look a wee bit similar.

Exhibit A: Saatchi & Saatchi's work for Comet, and M&C Saatchi's campaign for Curry's. Released within a few weeks of each other, both campaigns are set in a bizarre world of electrical goods. Comet's world has iron-, washing machine- and stereo-shaped buildings lining its streets, while Curry's version has, uh ... iron-, washing machine- and stereo-shaped buildings lining its streets.

Exhibit B: StrawberryFrog's new Heineken ad. Have its creatives not been watching TV over the summer? If they had, then surely they would ...

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