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We all know the ad industry is incestuous but a couple of recent campaigns suggest that agency creatives really have been spending a bit too much time together. So much time, in fact, that their ads are starting to look a wee bit similar.
Exhibit A: Saatchi & Saatchi's work for Comet, and M&C Saatchi's campaign for Curry's. Released within a few weeks of each other, both campaigns are set in a bizarre world of electrical goods. Comet's world has iron-, washing machine- and stereo-shaped buildings lining its streets, while Curry's version has, uh ... iron-, washing machine- and stereo-shaped buildings lining its streets.
Exhibit B: StrawberryFrog's new Heineken ad. Have its creatives not been watching TV over the summer? If they had, then surely they would ...