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Editorial: Let's take interactive TV ads seriously.(Brief Article)(Editorial)

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| October 07, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Once radio was the pariah of creative departments. The same can now be said of interactive TV. Not only are some of the ads poor quality but they are seen as 'bolt-ons' rather than an ...

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