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Close-Up: 24 Hours with ... Farah Ramzan Golant, Abbott Mead Vickers BBDO.
Name: Farah Ramzan Golant Job: Chief executive, Abbott Mead Vickers BBDO Professional mission: Bring forward new talent and new ideas Personal mantra: Optimism can make good things happen
8.15am Whirlwind shower, cereal, children wriggling into uniforms, consult with husband - also ace barrista - on day ahead. I drive to school. Car renamed The Mighty One since The Motorcycle Diaries.
8.50am Drop off at school, navigating svelte mothers in no rush. Call in to my comrade-in-arms, otherwise known as PA.
9.10am Write non-negotiable 'must have done by the end of day' list.
9.30am First significant meeting of the day with a client seeking to relaunch their brand and entire communications programme. We review in depth. Clock the strain on all sides, but see that we are close.
11.30am New-business 'kick-off' with the internal team, who have made good progress in 24 hours.
12.30pm Walk to creative floor to see a rough cut that's causing a buzz. It's looking good.
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