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The World: New York - Hershey to split from roster shops O&M and DDB.(Ogilvy & Mather)(Brief Article)

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| October 07, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The confectionery manufacturer Hershey has announced it is parting ways with its long-time roster agencies Ogilvy & Mather and DDB.

Arnold Worldwide, another roster agency, will take up most of the extra work and will now look after all of the company's core chocolate brands.

However, O&M released a statement saying that because of 'an emerging conflict with other Ogilvy clients', it was ...

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