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Media: A Moment with Marquis.(Bartle Bogle Hegarty Ltd.'s Kevin Brown)
The agency I admire most is Bartle Bogle Hegarty. Together with a handful of others, it has long been on my 'if I were a client, which would my agency be?' shortlist. Not just for its enviably loyal advertisers or the many campaigns that haunt the mind and touch the heart, nor even for its blistering record in effectiveness awards, but for the thoughtfulness and decency of its people, for its rock-solid integrity.
Thus, when I read that Kevin Brown was to rejoin the agency's ranks as its media champion, my reaction was: 'How typical, how smart - how BBH.'
If you sense that, having applauded the agency and Brown's move, I am about to deliver it a vicious blow to the back of the neck, you are wrong.
My respect for all concerned makes it impossible to bet against its success and anyway, it would be indescribably naff to rubbish something so carefully conceived.
I will say this, however. Kevin Brown must be careful how he hands down his 'engagement strategies' to media agencies. I'm sure he will, because this is now indisputably their turf too. I won't go over the changes of the past 20 years or so - they are familiar to us all - but media agencies have taken their planning upstream, do talk about engagement with consumers, are docking alongside the ...
- Soul founder Brown joins BBH as media supremo.(Bartle Bogle Hegarty Ltd.)(Kevin...
- Magazine article from: Marketing Week September 22, 2005 700+ words
Soul co-founder Kevin Brown is to join Bartle Bogle Hegarty in an effort to beef up the agency's media capabilities. Brown, a former Starcom Motive media director, will work...
- Analysis: Is BBH suffering from too much of a good thing?(Bartle Bogle Hegarty)
- Magazine article from: Marketing Week Benady, David August 3, 2006 700+ words
Bartle Bogle Hegarty's announcement last week that it is resigning its European...has enabled BBH to produce excellent print work and thinks bringing in Kevin Brown from Soul for "engagement" planning is an important move. Fennell...
- Bartle Bogle's Gallop.(News)(Cindy Gallop as chief marketing officer at Bartle...
- Magazine article from: Advertising Age Sanders, Lisa September 20, 2004 700+ words
...Big Apple outpost of London-based Bartle Bogle Hegarty, Cindy Gallop has cemented...York foundation board-has helped put Bartle Bogle, New York, on the proverbial map...Gallop will hold the title of chairman of Bartle Bogle, New York, as well as chief marketing...
- BBH beats up on bigs with $400 million week; Snatches majority of Unilever...
- Magazine article from: Advertising Age October 17, 2005 700+ words
...with the five-and-a-half office Bartle Bogle Hegarty snagging $400 million in global...it seems not all marketers agree. Bartle Bogle picked up the $90 million British Airways...networks more than 10 times bigger, Bartle Bogle is an awkward size and is approaching...
- Unilever, BA work pushes BBH to top; Marketers go for shop's new international...
- Magazine article from: Advertising Age Hall, Emma Wentz, Laurel January 9, 2006 700+ words
...and LAUREL WENTZ [London] soon after Bartle Bogle Hegarty opened, Chief Executive Nigel...these days, everyone wants to be like Bartle Bogle Hegarty, which in 2005 won major pitches...and now the focus is on Asia, where Bartle Bogle has grown from one office to three in...
- Bartle Bogle wins Ericsson ; Agency beat incumbent Y&R and others for $100...
- Magazine article from: Advertising Age Linnett, Richard Elkin, Tobi January 29, 2001 700+ words
Bartle Bogle Hegarty has won Ericsson's $100 million...London. Executives at Ericsson and Bartle Bogle declined to confirm the decision. The...Ericsson business will be handled out of Bartle Bogle's London, New York and Singapore...
- Account Moves: Bartle Bogle tapped to cure Levi's blues; Jeansmaker tries to...
- Magazine article from: Advertising Age Cuneo, Alice Z. January 14, 2002 700+ words
...66 million U.S. jeans account to Bartle Bogle Hegarty, New York, from TBWA/Chiat...there had been considerable speculation Bartle Bogle would get the business (AA, Dec...Marineau and Hanson have brought in Bartle Bogle, whose London office worked with Mr...
- Vodafone taps Bartle Bogle, yokes it to Wieden and JWT; Two shops and network...
- Magazine article from: Advertising Age Jardine, Alexandra September 13, 2004 700+ words
...advertising, added Publicis Groupe-backed Bartle Bogle Hegarty, London, to its roster. The...brand here. Mr. Wheldon said he picked Bartle Bogle because it is one of a handful of agencies...hotshop either.'' strong heritage Bartle Bogle brings a heritage in strong mobile...