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Media: Double Standards - Making a bob at the dirty end of the business.(Helen Davies)(Interview)
Direct marketing supremos tell how a great mailshot feels like a party invitation and how where there's muck, there's 25 per cent of all marketing spend.
HELEN DAVIES, HEAD OF DIRECT COMMUNICATIONS, CARAT
- How well-equipped are you to cope with the increasing popularity of digital as a direct marketing channel?
If we claimed to know everything, then we wouldn't be pushing the boundaries of the technology, but Carat has a great digital team, so I'm relaxed about it. We have 30 specialists across all forms of digital media, working closely with our direct and data planning teams.
- Is it an advantage to have direct marketing and digital capabilities together?
You can't give the best advice about communications without having a high standard of work across all disciplines, including direct and digital. It's a fine balance between offering joined-up thinking and developing centres of excellence.
- How well-equipped are media agencies to offer direct data planning?
- Staying Fresh in Mind and Body.(Helen Davies)(Brief article)
- Magazine article from: U.S. News & World Report Brandon, Emily June 12, 2006 700+ words
You won't ever hear Helen Davies, 81, advocating for early retirement. "Don't retire," she advises. "Particularly, we can't afford to lose women in...
- Direct Marketing Planning.(Brief Article)
- Magazine article from: American Salesman Test, Alan February 1, 2001 700+ words
...any successful business endeavor, direct marketing takes a commitment of time and resources...lead to increased sales and profits. Direct marketing involves all aspects of the sales...be measured. When done correctly, direct marketing is pivotal in determining customer...
- Direct Marketing Is Big in Texas; Brought $79.7 Billion in '96...
- Newspaper article from: Knight Ridder/Tribune Business News Sheron, Don March 7, 1997 700+ words
Mar. 7--Direct-marketing sales, which will be the mainstay of...900 billion by 2001, according to the Direct Marketing Association Inc. In Texas alone last year, direct marketing accounted for $79.7 billion in sales...
- Direct Marketing Expenditures Account for 50% of Total Advertising...
- Press release article from: PR Newswire October 16, 2007 700+ words
...softening in key areas, growth is predicted in direct marketing (DM) expenditures, sales, return on investment...through 2008, as reported in The Power of Direct Marketing, the Direct Marketing Association's (DMA) annual forecast of...
- Direct Marketing Buyers Guide.(Illustration)(Buyers Guide)
- Magazine article from: Marketing Week November 14, 2002 700+ words
DIRECT MARKETING BUYERS GUIDE COMPANY SERVICES PROVIDED FIELD CONSUMER...01621 815 659 * * ACTIVE MEDIA - 01332 222700 ARDEN DIRECT MARKETING - 01455 852242 CENTAUR DIRECT MARKETING - * * 020 7970 4000 CHANNEL STRATEGY TELEPHONE...
- Direct marketing surge: magazines are leading the way. (column)
- Magazine article from: Folio: the Magazine for Magazine Management Schein, Eliiot DeY. February 1, 1986 700+ words
...very rough layouts--the direct marketing business was at best the...world. The circulation direct marketing salary budget at Ziff...company wanted to hire new direct marketing people, they needed only...
- Seattle Direct Marketing Association announces third annual Direct Marketing...
- Press release article from: PR Newswire November 13, 1987 700+ words
SEATTLE DIRECT MARKETING ASSOCIATION ANNOUNCES THIRD ANNUAL DIRECT MARKETING DAYCES SEATTLE, Nov. 13 /PRNewswire/ -- Three nationally-recognized experts in the direct marketing field are featured speakers at the Seattle Direct...
- Direct Marketing Market Place 2009 - Now Available.
- Press release article from: M2 Presswire November 7, 2008 700+ words
...November 2008-Research and Markets: Direct Marketing Market Place 2009 - Now Available...researchandmarkets.com/research/126279/direct_marketing_m) has announced the addition of the "Direct Marketing Market Place 2009" directory to...
