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RKCR/Y&R pair win Aerial for Breast Cancer.(Rainey Kelly Campbell Roalfe/Y&R's Chris Hodgkiss and Pip Bishop)(Brief Article)
Chris Hodgkiss and Pip Bishop, creative directors at Rainey Kelly Campbell Roalfe/Y&R, have won the monthly Aerial Award for September, held in association with Campaign.
The pair's 'apology' spot for Breakthrough Breast Cancer, which comes in the form of an ode to boobs, was judged the best radio commercial of the month by Jules Chalkley, the creative director at Ogilvy & Mather.
Simon Aldridge and Vince Chasteauneuf at WCRS were the runners-up for their 'seven-year-olds' party' spot for 118 118.
Chalkley praised the Breakthrough Breast Cancer spot for its 'glorious and tender apology for moaning about 'inverted nips', 'water retention' and general mistreatment with push-up and minimising bras'.
He said: 'It goes where TV can't. ...
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- Magazine article from: Marketing Week January 15, 2009 700+ words
Rainey Kelly Campbell Roalfe/Y&R has been appointed...previous campaigns by RKCR for breast cancer awareness. "I was very impressed...RKCR produced for Breakthrough Breast Cancer and wanted them to create some...
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- Magazine article from: Airline Industry Information September 2, 2009 700+ words
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- Magazine article from: Marketing Week April 22, 2004 700+ words
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- Rainey Kelly Campbell Roalfe/Y&R. (Digests).(creates campaign for Powergen's...
- Magazine article from: Marketing Week November 28, 2002 700+ words
Rainey Kelly Campbell Roalfe/Y&R has created a campaign for Powergen's ITV national weather sponsorship. The campaign, which breaks on November 28, will use the strapline: "Powergen: Power in Good Hands."
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- Magazine article from: Advertising Age February 14, 2000 700+ words
Rainey Kelly Campbell Roalfe, London, created a poster campaign themed "Lost my heart to San Francisco" to announce Virgin Atlantic Airways' new flights...
