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Campbell Doyle Dye and PHD launch joint venture.(Sherlock Communications )
Sherlock Communications will get creative and media planners working together.
Campbell Doyle Dye and PHD have launched a joint venture that will offer creative and media planning services under one roof.
The new company, Sherlock Communications, will have offices at CDD and PHD. It will be run by three staff.
Richard Stokes, the former head of strategic planning at Yahoo, will head the new agency as its managing director. Sherlock's central tenet is to get creative and media planners working together and Stokes will work alongside CDD's planning partner, Andy Lear. The pair will share an office at CDD.
Claire Goodlad, PHD's group head of BT, the BBC and strategic services, will be a partner at Sherlock. Goodlad will be based at PHD's offices and will provide strategic resource to Sherlock through PHD's group companies which include Drum, PHDiq and Confidential.
Sherlock Communications does not have a founding client. It will launch by offering an integrated service to CDD clients and will pitch for creative and media business.
Stokes said: 'We have created what we believe is the gold standard in communications planning. It will ...
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