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Capital One hands WWAV pounds 10m direct and digital brief.(WWAV Rapp Collins)(Brief Article)
Capital One has handed its pounds 10 million direct and digital marketing accounts to WWAV Rapp Collins.
WWAV won the direct business without a pitch after the credit card giant appointed the AAR to conduct a review in July. The pitch was aborted when WWAV was appointed after chemistry meetings. WWAV Rapp Collins Digital was then asked to pitch for the digital account, against undisclosed agencies.
The appointment sees Capital One's direct and digital activity aligned into the same network as its advertising account, which was shifted out of McCann Erickson and into DDB earlier this year.
The direct account was previously with the Nottingham-based agency Boyden Carmichael Smith.
The brand has traditionally used high-volume direct mail as the ...
- WWAV Rapp Collins leads pack.(WWAV Rapp Collins)(Survey)(Brief article)
- Magazine article from: Precision Marketing May 18, 2007 700+ words
WWAV Rapp Collins has secured the top spot in this year's Precision Marketing Agency Reputations Survey. Craik Jones Watson Mitchell Voelkel comes...
- Hotline: WWAV Rapp Collins to be rebranded as Rapp.(WWAV Rapp Collins )(Brief...
- Magazine article from: Campaign September 19, 2008 700+ words
WWAV Rapp Collins is to be rebranded as Rapp, as part...global alignment of the Omnicom-owned Rapp Collins direct marketing network The rebrand, which will apply to the UK WWAV Rapp Collins Group companies from October, is...
- Diary: WWAV Rapp Collins spices up its image.(WWAV Rapp )(Brief article)
- Magazine article from: Campaign February 8, 2008 700+ words
The Hammersmith-based WWAV Rapp Collins is not exactly an agency synonymous with glamour, and certainly not with debauchery. But when Diary recently received an invite...
- IN BRIEF: Rapp Collins Worldwide rebrands as Rapp.(WWAV Rapp Collins)(Brief...
- Magazine article from: Precision Marketing October 13, 2008 700+ words
Rapp Collins Worldwide is rebranding its global network to Rapp putting an end to the renowned WWAV and Collins' names. The network's UK agency WWAV Rapp Collins will change its name in mid October. The Omnicom owned network will...
- Former WWAV chief lands lead role in New Zealand.(WOW Rapp Collins appoints...
- Magazine article from: Precision Marketing November 18, 2005 700+ words
Auckland: Former WWAV Rapp Collins managing director Mike Larmer has...partner at Auckland-based WOW Rapp Collins. His role is to bolster the integrated...14). Meanwhile, the DDB and Rapp Collins full-service proposition will...
- Hotline: DDB WWAV Rapp Collins is rebranding.(Brief article)
- Magazine article from: Campaign February 1, 2008 700+ words
DDB WWAV Rapp Collins, the below-the-line agency launched by WWAV Rapp Collins and DDB London in 2006, is rebranding as Touch DDB, marking the end of its financial ties with WWAV Rapp Collins
- Media: WWAV Rapp Collins Group to launch operation in the North.(WWAV Rapp...
- Magazine article from: Campaign October 6, 2006 700+ words
WWAV Rapp Collins Group is to launch a dedicated direct response media planning and buying operation in the North of England. The operation, which will be run out of the agency's Leeds office, is to be headed by Jon Ghazi, who joined the agency from BT last month.
- Lesley Mair, the former chairman of WWAV Rapp.(leaves Rapp Collins New...
- Magazine article from: Campaign March 8, 2002 700+ words
Lesley Mair, the former chairman of WWAV Rapp Collins Group, has stepped down from her post of chief executive and the president of Rapp Collins New York. She does not have a job to go to.
- Hotline: DDB London and WWAV Rapp Collins launch integrated agency.(Brief...
- Magazine article from: Campaign March 3, 2006 700+ words
DDB London and WWAV Rapp Collins have launched an integrated agency, called DDB WWAV Rapp Collins. DDB's director of relationship marketing, Jon Goulding...
- Leading UK direct marketing agency WWAV Rapp. (Shorts).(WWAV Rapp Collins...
- Magazine article from: Print Week January 11, 2002 700+ words
Leading UK direct marketing agency WWAV Rapp Collins London has spent [pound sterling]200,000 on a storage, digital asset management and workflow operation from Turning Point...
