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Internet adspend overtakes outdoor.(Brief Article)
Online advertising spend will hit pounds 1 billion by the end of the year and has already overtaken outdoor's market share, according to the latest figures from the Internet Advertising Bureau and PricewaterhouseCoopers.
Spend reached pounds 490.8 million in the first half of 2005, an increase of 62.3 per cent on the same period last year. The growth saw market share increase to 5.8 per cent, compared with a 5.1 per cent share for outdoor advertising across the same period.
Display advertising on the internet rose 67.7 per cent to hit pounds 162.1 million, one-third of total spend. The paid-for search category also grew dramatically, up 72 per cent to pounds 197.3 ...
- PEOPLE OF THE YEAR: GUY PHILLIPSON.(views of the chief executive officer of...
- Magazine article from: New Media Age December 15, 2005 700+ words
GUY PHILLIPSON, CEO of the Internet Advertising Bureau Guy in 2005 The event that put a feather in Phillipson's cap was the IAB's first annual...
- BREAKING: IAB unveils new branding.(Brief Article)
- Magazine article from: New Media Age Bureau, Internet Advertising October 27, 2005 700+ words
...service organisation for advertisers and emphasise the 'friendliness and helpfulness of the IAB'. IAB chief executive Guy Phillipson said refreshing the brand was part of a strategic review looking at how the organisation communicates with digital and traditional...
- IAB Engage will expand on panel-based planning tool.(Brief article)
- Magazine article from: New Media Age October 22, 2009 700+ words
...supply audience data on sites with at least 35,000 unique visitors, reporting users' page view numbers and time spent. Guy Phillipson, CEO of the IAB and director of UKOM, said, "It'll be the big talking point. Engage will have a major presentation...
- Viral ads face ASA regulation despite moves on best practice.(Brief Article)
- Magazine article from: New Media Age December 15, 2005 700+ words
...at a roundtable," he said. "I think it's important the ASA includes practitioners that are working in the field." Guy Phillipson, chief executive of the Internet Advertising Bureau, said the IPA agencies' move was an "interesting initiative...
- IAB reveals new corporate identity.(Interactive Advertising Bureau UK...
- Magazine article from: Marketing Week October 27, 2005 700+ words
...and rounded corners with a view to communicating the friendliness and helpfulness of the IAB. When IAB chief executive Guy Phillipson took the reins from Danny Meadows-Klue earlier this year (MW January 6), he embarked on repositioning the trade body...
- Phorm looks into financial incentives to sign up users.(Brief article)
- Magazine article from: New Media Age January 8, 2009 700+ words
...recommendation last year that Phorm must be opt-in and ISPs must obtain consent from customers (nma.co.uk 10 April 2008). Guy Phillipson, CEO of the IAB, said offering incentives would remove barriers for consumers. "It wipes away the barrier of people...
- Online advertising bucks trend and stands on #1bn threshold.(Brief article)
- Magazine article from: New Media Age October 5, 2006 700+ words
...The only decline was witnessed by pop-up ads, which fell 9% to account for 0.7% of all online ad expenditure. Guy Phillipson, chief executive of the IAB, said: "The UK advertising market is pretty depressed at the moment, with press advertising...
- Getmemedia to offer bespoke online training to media users.(Brief article)
- Magazine article from: Marketing Week August 10, 2006 700+ words
...six users, including Muller and British Airways, and has included talks by Internet Advertising Bureau chief executive Guy Phillipson and Outdoor Advertising Association chief executive Alan James. Pete Davis, founder of Getmemedia, says that Get Me Insight...