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Slaymaker to lead car-branding outfit.(Paul Slaymaker)(Brief Article)
Paul Slaymaker, a former chief executive of Springer & Jacoby and partner at Boymeetsgirl, is leading the launch of an ambient-media owner.
Slaymaker has taken the role of managing director at Roadshow, which will attempt to sell advertising on cars to major advertisers.
Roadshow is backed by Lloyds TSB, which will provide the finance to supply branded cars to drivers. Roadshow claims that it will be able to provide advertisers with cars in quantities from ten to more than 1,000.
It will recruit drivers through the internet, advertising, PR and event activity. Drivers ...
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