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HP hands Modem consolidated brief.(Modem Media Inc.)(Brief Article)
HP has consolidated its pan-European search marketing and digital advertising business into Modem Media following a competitive pitch against local and international agencies.
The business is understood to be worth around pounds 10 million and involves marketing across all HP business units, including consumer, small- to medium-sized business and large enterprise. The display advertising element will involve campaigns scheduled to appear on Google.
The account was previously shared between Modem and ZenithOptimedia's digital ag-ency Zed Media, which also pitched for the business.
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