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Jonathan Mildenhall, the former managing director of TBWA\London, is joining Mother with a brief to build the agency strategically and raise its international profile.
In his new role as Mother's strategy director, Mildenhall will also lead Mother's new-business effort, as well as look after two as-yet-unnamed major accounts.
He will fill the gap left by Clare Dobbie, the senior strategist who left Mother last month. She was brought in to replace the departing managing director, Will Orr, in May, but only four months on she joined The Gap as its European ...