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<a href="http://www.accessmylibrary.com/article-1G1-137274986/pampg-awards-pounds-340m.html" title="Facts and information about P&G awards pounds 340m Gillette to Starcom.(Procter & Gamble Co.)(advertising contracts)(Brief Article)">P&G awards pounds 340m Gillette to Starcom.(Procter & Gamble Co.)(advertising contracts)(Brief Article)</a>
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P&G awards pounds 340m Gillette to Starcom.(Procter & Gamble Co.)(advertising contracts)(Brief Article)
Procter & Gamble has appointed Starcom to handle Gillette's pounds 340 million media buying business.
Starcom picked up the account from MindShare without a pitch, after P&G's pounds 32 billion acquisition of the shaving giant earlier in the year.
However, media planning is expected to remain with its incumbent agencies around the world in the short term.
P&G may now mirror this move by moving Gillette's creative from the Omnicom-owned incumbent, BBDO.
Gillette spends pounds 23 million in the UK annually, according to Nielsen Media Research.
It was already expected that planning and buying would be moved out of MindShare after the ...
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