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Lida lands Telewest B2B direct account.(Brief Article)
Lida has won the Telewest Broadband business-to-business direct marketing account.
The agency landed the business after a final shootout against Harrison Troughton Wunderman, following a pitch conducted by the AAR.
Lida will develop integrated communications aimed at reversing a pounds 5 million loss of revenues from voice services in 2004. It will create communications to target key decision-makers at medium-sized and large companies. Its first task will be a campaign to support a product launch to improve working from home.
The business was previously handled by Draft London, which ...
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