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Readers predict a turbulent transition back to regular pricing for American automakers, but see greater exposure and possibly better vehicles as upshots.
Seeing this short-term promotion has spread throughout the Big Three and is still going strong, I'd say they've discovered it's tough to put the genie back in the bottle.
Mark Macy, New Carlisle, Ohio
Hopefully the employee-discount strategy got people in cars they normally wouldn't consider, and the image of American cars can be recaptured. Realistically, consumers will never pay retail on American products again.
carsntunes, forums.autoweek.com
The domestics will morph to a value-pricing philosophy. Reality is that imports offer a more attractive retail package without much emphasis on price. That's why they are gobbling up a bigger market share. Reality bites.
Tom Conley, Fallbrook, ...
Source: HighBeam Research, Fast Poll.(News)(Letter to the Editor)