Godfrey Phillips stubs out Red & White from awards.

(From The Economic Times)

Byline: Chaitali Chakravarty

: As the government clamps down on cigarette companies and bans surrogate advertising and smoking on-screen, Godfrey Phillips India has decided to rebrand the Red & White Bravery Award as the Godfrey Phillips Award.

The cash award given every year to those who've risked their lives to save others has entered its 15th year. But the government clearly didn't see it as a philanthropic exercise and issued orders to ban all kinds of cigarette advertising.

Sensing the mood in the government, tobacco companies had begun work on their rebranding strategies last year itself. ITC sources said …