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Byline: Charoen Kittikanya
Oct. 6--Brisk sales exceeding one billion baht are anticipated for licensed merchandise related to the World Cup next year, according to the local unit of Promotional Partners Worldwide (PPW), a Hong Kong-based promotion and licensing agency.
"The world's biggest soccer tournament in Germany, which is getter nearer, is the biggest global event in 2006 and the greatest sales opportunity of a decade not only for Fifa World Cup licensed products but also related activities such as those through television, restaurants, media, and shopping and entertainment outlets," said Ronnapong Kamnuanthip, director of Promotional Partners ...
Source: HighBeam Research, World Cup to rake in B1bn worth of sales.