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Adidas, Toshiba kick off World Cup plans.
Byline: Sukanya Jitpleecheep
Oct. 5--The sportswear manufacturer Adidas (Thailand) Co and appliance distributor Toshiba (Thailand) Co are among the first to to tap the much-anticipated 2006 World Cup frenzy, with plans to kick off their campaigns by the end of this year.
Adidas will launch various new World Cup collection products early in December while Toshiba plans to pour 100 million baht into promoting its existing range of TV sets and launching new large-screen models at the same time.
"I believe that 2006 -- when the World Cup is played in Germany, our home market -- will be another milestone in the great history of Adidas in terms of ...
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Source: HighBeam Research, Adidas, Toshiba kick off World Cup plans.