Deep-cleaning in Boracay.

(From Philippine Daily Inquirer)

Byline: Giles Aquino, 2bU! Correspondent

ADMIRED for its skin-care expertise, Pond's is at it again with a new campaign called Face Revolution, which it launched recently in Boracay.

The launch kicked off with two fire dancers heating up the crowd with their fire calisthenics. After this incendiary opening, the night's host, Angel Jacob, introduced Pond's Deep Clean Routine-a six-step guide to proper facial cleansing.

Francis Flores, brand manager of Pond's, said most Filipinas still use soap to clean their faces. But soap can strip the skin of moisture. So as an alternative, Pond's has a new …