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DTAC beefs up call centres.

Bangkok Post (Bangkok, Thailand)

| October 03, 2005 | COPYRIGHT 2005 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Oct. 3--DTAC is investing over 100 million baht to streamline its call centre service operations.

The country's second largest mobile phone operator has set up a 1,200-member team to handle call centre queries and upgraded its router system, aiming to provide more efficient services to its clients.

DTAC chief customer officer Sunti Medhavikul said the company's call centre operation had been severely affected by a price war in the industry, especially in the second and third quarter of this year when there was a dramatic increase in customers trying to reach its call centres.

He said call centre staff would now be positioned at all DTAC ...

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